hype
hype n. Defn: Intense publicity for a future event, performed in a showy or excessively dramatic manner suggesting an importance not justified by the event; as, the hype surrounding the superbowl is usually ludicrous. Hipe, n. Also Hype . [Etym. uncertain.] (Wrestling) Defn: A throw in which the wrestler lifts his opponent from the ground, swings him to one side, knocks up his nearer thigh from the back with the knee, and throws him on his back.