dissuasion
Dis*sua"sion, n. Etym: [L. dissuasio: cf. F. dissuasion. See Dissuade.] 1. The act of dissuading; exhortation against a thing; dehortation. In spite of all the dissuasions of his friends. Boyle. 2. A motive or consideration tending to dissuade; a dissuasive.